Domains

Selecting Good Small Business Web Names

I disagree with the comment made by some website designers that all the good domain names are taken. Search engine optimization, does not depend heavily on the web name you select. For my clients just starting out the decision choosing small business domain names has never been a big deal. It is a proven that all the 3 character and 4 character web names with the key extensions are gone. Furthermore, I agree that a vast number of choice domain names are no longer available; but, the selection of a suitable web name for your small business is possible if you remain flexible.

The real value in the domain you choose from a search perspective is how easy it is to spell and remember. Of the two types of visitors to your site, the human visitors and search engines, the ability of a person to remember your domain name and spell it correctly to pass it on to others outweighs any SEO value. Search engines are robots and don’t care.

Using words like “best”, or other exaggerated terms in your domain name is thought by some to be a disadvantage and penalized by search engines. Search algorithms change often and likewise that theory, and although you may not be penalized for using such words, consider the reaction of your human visitors. They may not stick around if they feel you boast without the content to back it up. For a serious small business, my advice is avoiding adjectives in the domain name entirely.

In some cases new clients approach me to redesign their website, and it surprises me that some of the basics are forgotton. For example, a commercial enterprise in business for profit should not select a dot ORG domain just because the dot COM was taken. This was the case from a conversation with a client interested in a site makeover. Their ORG version was online for two years with little or no backlinks or serious indexing from search engines. The mindset of getting one particular name should be reconsidered especially if it’s your first online business.

Here’s a breakdown of the most wanted domain extensions and the usual purpose of each:

COM – Commercial for profit enterprise
INFO – Information only related website
NET – Companies providing internet services
ORG – Non-profit organizations

Certainly there are many more like BIZ, US, WS, and others which are all reasonable choices, but for your commercial small business my recommendation is always acquire a dot COM domain. The client mentioned before did not realize a dot ORG was intended for a non-commercial enterprise, and they decided the poor website SEO performance was something that justified getting a new dot COM. We easily found an available www domain using their company initials and one key word about their target market which is medical. Despite my advice that they keep the existing site and simply change the theme, they decided to just let it go when it expired.

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Numerous Domain Name Registration Rates Compared.

Domain name registration prices are a marketplace that is pretty well steady. There are higher and lower prices with diverse companies, but generally they are within a few dollars of one another. Where the prices of domain name registration can really be compared is within the area of number of domains, number of years, and the extentions. So here is a little bit about domain name registration prices compared based on the length of time, number of domains, and the extention the name has.

The first part of domain name registration prices compared is the number of domains that you are registering. With most any trustworthy registration company, you will get a better price per domain with more domain names registered at the same time. So in order to get the best price you will more often than not need to register hundreds of domains. You can expect to save as much as 11% if you register in bulk with your domain registrar.

An alternative to consider when domain name registration prices are compared is the number of years you register for at the same time. For example, if you register for just one year you may only pay four dollars, but if you register your domain name for 10 years you could save several dollars per year. That is not to say you should always register for several years, but that you should register for the most number of years that make sense for you. Consider how big of a commitment you want to make to the name and then how much you want to spend on the registration. Remember, even though you will pay more, you can always renew as your time frame for registration ends.

The third issue and one that many do not think about, when domain name registration prices are compared is the extention of the domain you desire. There are actually a number of extentions now available on the internet, from the traditional .com to the less well known .ws and .tv extentions. Now not only do you have to meet the criteria for certain extentions, but also there are different prices connected with each one. As a common rule, .com, .net, and .org are the cheapest domains and are usually under $10 each. The most expensive is usually .ws or .us, which can run you up over $20 per year. However, you do have to remember that the other factors will affect the price as well. So if you look to register for 5-10 years you will find that sometimes those .tv or .ws extentions can be as little as one or two years with a .biz or .info Top Level Domain.

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.NU Domain Name TLD What A Price For A National Identity?

The tiny Polynesian island nation of Niue is beginning to think it’s been had. Frankly, it’s clear they didn’t do their research before they did their agreement.

Ironically, it seems the buyer hadn’t really done his, either. Anyone who has been swamped by advertisements for ‘global domains’ can certainly understand that it’s a burgeoning business. The specter of purchasing a domain at a much better price than the more common ‘dot com’ or ‘dot net’ or ‘dot org’ is most attractive to most wannabe entrepeneurs on limited budgets. This niche’s market leader is most likely Global Domains International (GDI), which has no doubt put Western Samoa on the mental map of many a cybernaut. The key element in that deal is that the Western Samoan government granted the rights to GDI in return for a percentage for every domain sold.

Niue’s name is consequent from the local language’s saying for, “Look, a coconut!” It seems they should have used theirs more thoroughly before signing a domain deal with Bill Semich in 1998.

An American businessman whose former station was editor for a computer magazine, Semich acknowledged the potential value in the marketability of distinctive domains. Apparently finding the ‘nu’ extension an good-looking letter combination, he signed a contract with the Niue government that gave him the private rights to it.

It wasn’t a one-way deal. Semich guaranteed free wireless access for all 2000 of Niue’s citizens and he delivered, completing the installation of an island-wide set-up of translator towers in 2003. The country’s leaders surely felt they had provided their population with a service for the new century which would favorably ensconce their place in island history.

Semich, meanwhile, planned to hawk his bargain domains to Americans. He had no idea that his ideal clientele were in Sweden, where ‘nu’ is the local word for ‘now.’

Obviously,’now’ is a hot advertising action term in any language, so Semich was pleasantly surprised to find the Swedes flocking to his cyber-property. As a translated example of why this works for them, ‘drive.now’ (which would be ‘köra.nu’) is a very persuasive sales slogan which becomes an perfect URL for a Swedish driving school. To date, Semich has had 110,000 sales of ‘dot nu’ domains at $30 a year, which has significantly swollen the coffers of his ‘.NU Domain Ltd’ to the degree that its website’s home page default language is now — or nu — in Swedish.

In truth, Semich has cleverly taken advantage of this windfall to become the first domain provider to include a complete Unicode character set into its scripts, allowing users whose alphabets have unique characters — in Swedish, that would be the letters ‘Ã¥,’ ‘ä’ and ‘ö’ — to remain true to their language instead of settling for Anglicized versions, which often destroy their original meaning.

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WWW Name Problems – A Common Pattern

Along with the introduction and the function of the domains, there comes the so called domain name disputes which becomes one of the hottest subject of most domain name queries and discussions. Many were asking about the nature of the domain name disputes, its uses and everything about it, but then many are left without answers.

So today, since many of you are asking about the domain name disputes and its nature, then I will provide you a few of the given information about the domain name disputes for you to have a certain idea about the nature and the reason of the emergence of this particular thing. So you read more.

What are the domain name disputes and its nature? What is the reason for the domain name disputes?

These are just common questions that require some answers. Well, the domain name disputes are considered to come about largely from the practice of cyber-squatting. Now what is a cyber-squatting? For your information, the cyber-squatting as a primary cause of domain name disputes involves the pre-emptive registration of trademarks by third parties as domains. This particular cause for domain name disputes greatly exploit the first come first served nature of the domain name registration system that is intended to register the domain names of the popular people or even businesses with which they have the bond. Along with such factor, since the domain name registration is typically a simple and inexpensive process, which is noted to have less than US one hundred dollars in most situations, most of those who are engaged into cyber-squatting often undergo certain domain name registrations wit hundreds of such names as domains.

In such case, the domain name disputes largely emerged. And in relation to cause the domain name disputes. The domain name disputes also surfaced when the cyber-squatters, as the domain name holders of such registrations, are considered to have often placed the domain names up on the aftermarket or there are some instances that they offer the domain names for sale directly to the company or person involved, with prices far beyond the cost of the regular domain name registration. The domain name disputes then emerged since they often keep the registration and use the nice name of the person or company that is associated with that domain name with the primary aim to gain business for their own domains.

Now, due to such situations that cause the domain name disputes, it is very disappointing to know that the number of once handful domain names disputes increase resulting for so many domain name disputes. Probably, one of the main causes for the rise of the domain name disputes is the fact that there is no agreement within the internet community that would grant groups that register domain names to pre-screen the filling of potential knotty domain names. Moreover, the domain name disputes continue to rise since the growing business value of domain names on the internet has led to more cyber-squatting, which then results in more domain name disputes and litigation between the cyber-squatters and the individuals or businesses who domain names have been recorded in worst condition. But due to such rise of the domain name disputes, the domain name authority is doing their best to solve the domain name disputes issues and so to help the domain name owners.

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Your Domain Should Be Your Website Name

Naming your website after your domain may seem apparent to some of you, but you’ll be surprised to learn that not every site is named after the domain name even when the webmaster owns that domain name.

Naming a site after its domain name is imperative, for the simple reason that when people think of your website, they’ll think of it by name. If your name is also your URL, they’ll certainly know where to go. For example, when people think of StickyWebDomains.com, they don’t have to wonder what URL to type into their browser to get there. The name of the site is also the URL.

Imagine if your business (or website) is called “Acme”, but somebody else holds that domain name. Instead, you have some unclear domain name called, say, “mybusiness.com”. What happens when your customers, recalling that Acme has a product they want, type “www.acme.com”? They’ll end up at your competitor’s website. One lost sale.

In the current world of the web, where people automatically turn to the Web for information, it pays to have a domain name that displays your site or business. There are just fewer things for your customers or visitors to remember. Additionally, you don’t seriously think that they’ll try to memorise an unrelated URL just because you want them to, do you? The only people who’ll memorise it are you and your competition who want to compare your prices.

What if you cannot get the domain name of your choice? It really depends on how committed you are to that particular name. If you have an existing brand name that you’re known for, you’ll probably not want to ditch that name just because you couldn’t get the domain name. After all, it took you a lot of time and money to create that name. If so, you might simply want to try to buy over the domain name from the present owner. Check up the “whois” information for the domain, and contact that person listed to see if they’re agreeable to sell it. You probably should be aware that they are likely to want to charge a higher price than you’ll normally get when buying new domains (assuming they want to sell it in the first place).

Alternatively, if you’re just starting out, you might prefer the cheaper option of trying to attain a domain name first, and then naming your website (or business) after the domain that you’ve acquired. So if you’ve acquired, say, the domain name “acme.com”, then your website and business might be named “Acme” or “acme.com”. I know this seems a bit like putting the cart before the horse, but that’s the reality if you don’t want to lose out on the Internet.

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