Six Traits to Writing Great Email.

Six Traits to Writing Great Email.

1. Make it personal. Make it feel like it’s only written only to them, not a thousand people. Everyone needs to feel like the email is just written to them. So pretend that you are writing that email to one person. Even though it is going to be mailed out bulk to thousands and thousands of people.

2. Make it active. Most people write passively. Passive writing is government writing, it’s corporation writing, it’s writing with no identity. Passive writing is something like ‘the door was closed’; well you don’t know who closed the door. Active writing would be something like ‘Jane slammed the door closed in a fit of anger’; well that’s pretty vivid. That’s active writing.

3. Make it emotional. Tap into their emotions. This can be very powerful because people are motivated by their feelings. Love, anger, greed, and all kinds of things motivate them. But, emotion is what you want people to feel when they read your email. You want people to feel something. When they feel something, they will go and take action, which is important.

4. Make it sensual. Activate the senses in the person that’s reading it. Most people will talk about hearing or seeing, but we also have feeling senses. We also have a smell sense. Try to touch on all the senses because when people read it, It wants to come alive in their mind.

5. Make it commanding. This is very important. Most people in marketing both online and offline marketing forget to ask the reader to do anything. You have to have a call to action. You must have a directive, a request, a command for them to follow.

6. Make it curious. It makes them wonder about something in the email. This should be an important element in all of your work. Say “I have something fantastic to tell you, I tell you later” and don’t tell them what it is.