How affiliates need to provide content in order to survive.
How do affiliates add value?
1. Product Review/Testimonial – This means real product review and testimonials. Ones that are FTC compliant. USE a product or service before you promote it. As a consumer you get the inside perspective of how a product works, the sales process, etc. In other words, you get the exact EXPERIENCE that your website visitors are looking for. Plus, you will notice the downsides of the product or service, which are actually great addition to your sales copy. If some part of the product wasn’t great then say so.
People are sick and tried of fake reviews. Try a truthful review of two similar products listing their good and bad points. Making sure you are an affiliate for both products. This sort of thing gives your sales letter authenticity and creates a stronger sales message to a potential buyer.
2. Use the “Super-Sub-Niche Angle” – You’ll discover that many products and services solve a host of totally different problems. You can really differentiate yourself by segmenting your sales message and tailoring your sales page entirely towards just solving one of these problems. Let’s take the Weight Watchers example. Everybody knows that Weight Watchers is for people looking to lose weight.
How about if you design your affiliate website around one of the many REASONS a person is trying to lose weight like, They want to look good for an upcoming reunion.
If you dedicate your website to one of these super-sub-niche categories, your visitors less but be more targeted then if you just sent everyone to the Weight Watchers website.
Its all about finding your USP as an Affiliate Marketer.
Categories: Affiliate marketing Tags: Affiliate Marketer, Affiliate Website, Affiliates, Ftc, Niche Categories, Sales Message, Testimonial, Testimonials, Website Visitors