Posts Tagged ‘Contact’

3 secrets to make your “Thank You” Page effective

Is your “Thank You” Page effective?

So your made a sale, Now what? What does your thank you page say to the customer who has just visited your website, believed your hype about the great product that they paid hard earned money for and are now keen to use / read.
Did you send them to a simple and unbranded default thank you page that doesn’t complete the entire customer experience, doesn’t make them feel happy with their purchase? Confirms for them that they made the right choice.
Many online retailers and marketers make a big mistake of not leveraging this simple tool. Here’s a few simple things you can do you keep that customer happy and telling his/ her friends about.

1. Reassurance

After your customer has made a purchase or signed up for additional information, they are sent to a Thank You Page. (Right?) On your thank you page you are going to reassure your visitor that you did received their order, payment, information or request and that the product, download link or shipment is on its way. Explain what happens next. This could be information about shipping including links to track delivery or how to download the purchased item.

2. Re-establish

Re-establish contact. You know that they are a buyer offer them an additional item that will be of use / benefit to them while they are in a buying mood. You can entice them back to your website at a later date with a coupon for a future offer or discount. Now is the time to also inform your customer of upcoming specials, events or contests you might be having and to provide them with a link so they can participate.

3. Build up
Your thank you page is a great place to build up your brand. Depending on what your brand promise or message is. Your thank you page can be used for marketing messages, education and commitment to your customers. For example, if you sell blue rabbits, you can include a “how to guide” to educate your customer on how to use blue rabbit. (Personally I hate it when I purchase a product on line then have no idea how to use it. You expect it to come with a “How to” guide or help link.) Another example is to provide your customer with a free gift. Similar to the “Free gift with purchase” concept at a retail store, you can immediately increase the perception of value by offering a free gift on your thank you page.

Too many companies put up a really great website, supply it with strong content and build in incentives for people to sign up, yet they use a very poor thank you page. Your thank you page is just one of many ways your business can leave a powerful impression on your customers and it’s a great opportunity to stand apart from your competition. So make it really special and make sure it supports your brand and leaves a powerful impression on your customers.