Are You FTC Compliant?
On December 1st 2009 the FTC (Federal Trade Commission) closed down the wild west of Internet Marketing but help is at hand for newbies and experienced marketers a like, Denise Gosnell and Jynell Berkshire, attorneys and co-founders of Innoventum, Inc have come up with some sound advice that will not cost you the earth. Denise one of the US of A’s top cutting-edge attorneys when it comes to the legalities of Internet marketing, FTC regulations, product patents and looking after your business. As a business owner you need to be concentrating on the profitability and growth of your business. The protection of your intellectual and physical assets are part of the growth and profitability of your business.
Now Denise and Jynell have come up with 10 strategies that you need to cover, They are:
- STRATEGY 1: Use The Proper Written Agreements with Contractors and Employees
- STRATEGY 2: Trademark Law Pitfalls And Tips
- STRATEGY 3: Form a Company With Limited Liability Protection
- STRATEGY 4: Use Non?Disclosure Agreements To Protect Your Intellectual Property
- STRATEGY 5: Include a Privacy Policy and Terms of Use On Your Web Site(s)
- STRATEGY 6: FTC Proximity Rule and Clear and Conspicuous Rule
- STRATEGY 7: Robo?Call Rule (September 1, 2009)
- STRATEGY 8: Average Results/Testimonials Rule (December 1, 2009)
- STRATEGY 9: CAN?SPAM Act
- STRATEGY 10: Follow Proper Accounting Principles To Keep Your Business In Good Standing
Note that they are not all about FTC compliance but also but best practices that can be over looked by even the most successful business.
The Real Value of the Information that Denise and Jynell provide is the 10 agreements with explanations on when to use them. Clients can pay thousands for this. While the product may be short and sweet, don’t underestimate the value. They don’t like to drag things out just to make them seem more impressive. Time is money.
Here are the agreements that are included with the course:
- Professional Services Agreement (to use with Contractors)
- Intellectual Property Ownership Agreement (with Contractors)
- Employment Agreement (to use with Employees)
- Intellectual Property Ownership Agreement (with Employees)
- Interview Release Agreement
- Non-Compete Agreement
- Non-Disclosure Agreement
- Mutual Non-Disclosure Agreement
- Intellectual Property Transfer Agreement
- Sample Web Site Privacy Policy With No Data Sharing/Selling Rights
- Sample Web Site Privacy Policy With Data Sharing/Selling Rights
- Sample Web Site Terms of Use
PS If you buy the product I get paid.
Categories: Internet marketing Tags: Denise Gosnell, Federal Trade Commission, Form A Company, Ftc Complaint, Ftc Regulations, Liability Protection, Limited Liability, Non Disclosure Agreements, Physical Assets, Product Patents, Professional Services Agreement, Property Strategy, Protection Strategy, Trademark Law, Written Agreements