Posts Tagged ‘Relevant Keywords’

Adding Video Content to your site

Search-engines love video.

A good percentage of all searches return video within the first page of results. Not only do search engines love video, but also customers see your company as a trusted source if you have quality content.

Producing entertaining video content is not enough; you have to title and tag it correctly. Paying attention to phrases not words. Example: Somebody wanting to learn how to sail will search “how to sail video” than simply “sailing.” Title the video appropriately by including the entire phrase and don’t forget to tag it with a few relevant keywords.

Organizing and packaging Web addresses the right way is important, too. All files should be in clearly labeled directories. For instance: http://www.yourwebsite.com/videos. By putting videos in an obvious location search engines will be more likely to find it than if you stick them in a root directory or in a generic “directory A.”

Also be sure to embed the videos into the very pages of your Web site so that they play seamlessly as part of the site–not as files that viewers have to download to their own computers. (YouTube makes this easy with code that can be copied to your site.) Let the audience easily share your videos–thus increasing their popularity and attractiveness to the search engines–by including a “sharing” function on your site. Your videos become ambassadors for your products and services, helping generate buzz and building quality inbound links.

For more SEO ideas check out SEO Ranking

5 Ways To Think Up A Great Domain Name

5 Ways To Think Up A Great Domain Name That’s Still Available

I’d be a rich as if I earned a dollar every time someone complained that all the great domain names are already taken. It’s just not true, however. Even in a highly competitive industry, you can still think up original, appealing domain names for businesses by using naming tactics that few people use, such as these:

1. Focus on results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction?
2. Look for puns. Make a list of relevant keywords, say each out loud and play around with the sounds. Puns are much less likely than other kinds of names to have been registered because their component parts are not actual words. For instance, the name Sitesfaction, for a web design company, was a finalist in a naming contest – and an available domain at that time despite tens of thousands of web design firms in the English-speaking world.

3. Think slang. Let your imagination and memory fly around for pleasing-to-the-ear expressions. Like the domain BoyOhBoyToys.com for an online toy store is unregistered, as is a domain for its sister store AttaGirlToys.com.

4. Go symbolic. Suppose you’re an expert on the horror genre and want to start a paid online community for horror fans. Horrorific.com, horrorgate.com and Horrornet.com are all taken, but the less obvious and more vivid FrightOwl.com was not.

5. Vary real words. “Google’s name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes,” says the Press Center of the world’s most successful search engine. “The word was coined by the nine-year-old nephew of mathematician Edward Kasner,” it continues – providing another hint for creative naming: consult a kid.

Get that thinking cap on