Posts Tagged ‘Share Videos’

Adding Video Content to your site

Search-engines love video.

A good percentage of all searches return video within the first page of results. Not only do search engines love video, but also customers see your company as a trusted source if you have quality content.

Producing entertaining video content is not enough; you have to title and tag it correctly. Paying attention to phrases not words. Example: Somebody wanting to learn how to sail will search “how to sail video” than simply “sailing.” Title the video appropriately by including the entire phrase and don’t forget to tag it with a few relevant keywords.

Organizing and packaging Web addresses the right way is important, too. All files should be in clearly labeled directories. For instance: http://www.yourwebsite.com/videos. By putting videos in an obvious location search engines will be more likely to find it than if you stick them in a root directory or in a generic “directory A.”

Also be sure to embed the videos into the very pages of your Web site so that they play seamlessly as part of the site–not as files that viewers have to download to their own computers. (YouTube makes this easy with code that can be copied to your site.) Let the audience easily share your videos–thus increasing their popularity and attractiveness to the search engines–by including a “sharing” function on your site. Your videos become ambassadors for your products and services, helping generate buzz and building quality inbound links.

For more SEO ideas check out SEO Ranking